Privacy Policy

1Information We Collect

We may collect the following types of personal information when you visit our website, make a purchase, or interact with our services:

• • Contact Information:Including your name, email address, phone number, and physical shipping/billing addresses.
• • Account Credentials:If you create a user account, we securely process your username, password, and authentication data.
• • Demographic Data:Such as age, gender, and personal clothing/sizing preferences.
• • Order and Transaction History:Complete details of garments, apparel, or products you have viewed, carted, or purchased from our website, along with payment success/failure statuses.
• • Device and Usage Information:Including your IP address, browser type, operating system, geolocation data, and analytics regarding how you navigate our pages.

2How We Use Your Information

We utilize the collected information for specific, legitimate business purposes:

• • Order Fulfillment:To process and complete transactions, manage shipping and logistics, communicate transit milestones, and handle customer support requests.
• • Account and Security Management:To register, authenticate, and safely manage your user profile, including secure OTP delivery and password resets.
• • Personalization & UI Optimization:To tailor content, size guides, and apparel recommendations on our storefront to better align with your shopping preferences.
• • Automated Notifications & Marketing:To send transactional alerts (order confirmations, delivery updates, and utility notifications) via SMS, email, or WhatsApp, as well as optional promotional campaigns and newsletters (which you can opt out of at any time).
• • Analytics and Infrastructure Growth:To monitor system performance, track consumer conversion metrics, and consistently scale our web services.

3Information Sharing and Disclosure

We respect your personal data and do not sell, rent, or trade it to third parties for their independent marketing practices. We share required information only with trusted service ecosystems that make our business operations possible:

• • Payment Processing Infrastructure:Safely processing real-time payments through our verified partner gateway (Razorpay).
• • Logistics and Delivery Partners:Sharing destination details with shipping aggregators (Shiprocket) to ensure accurate delivery.
• • Communication Gateways:Directing transactional variables through standard, secure cloud communication APIs (such as Amazon SES, Resend, or the Meta WhatsApp Business platform) to keep you informed.
• • Legal and Regulatory Compliance:When strictly mandated by Indian law or telecom/DLT frameworks to prevent fraud, protect digital infrastructure, or fulfill tax liabilities.

4Data Security

We implement appropriate technical and organizational security protocols to shield your personal records from unauthorized access, loss, disclosure, alteration, or unexpected destruction. Sensitive backend databases are kept strictly confidential and accessed only via encrypted channels.

5Your Rights

Under applicable Indian data protection guidelines, you have distinct rights regarding your information:

• • Access & Correction:The right to access, update, or correct inaccuracies in your stored account files.
• • Erasure & Deletion:The right to request the deletion or erasure of your personal transaction account records.
• • Consent Withdrawal:The right to withdraw consent or object to specific data processing pathways (such as opting out of promotional messaging feeds).

To exercise any of these permissions or to submit specific privacy inquiries, please connect with our administrative support queue using the official information listed below.

6Updates to This Policy

We may routinely modify this privacy structure to accommodate changes in our operations, technical integrations, or legal guidelines in India. Any structural updates will be broadcast directly by updating the revised policy on this page.